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Has your company in all this time not discovered Google My Business yet? Then, you’d better include this unmatched method to improve our profile on a search engine. Google My Business is a splendid tool that lets your business get away with having better visibility on Google Maps as well as appearing in search engine results.
Google My Business is a free tool that Google has designed to help businesses get a better online presence. It is a tool which drives businesses to the top of the list. Promotion of Google My Business, on the one hand, rests on the increased ranking of your business in the search engine, while on the other hand, it serves as a tool for you to make your brand a household name in your locality and give your customers an easy time visualizing and sourcing you online.
The Importance of Google My Business
It is through the addition of your company’s profile to Google My Business that you furnish sufficient data to the company such as address, phone numbers, hours of operation, website, photos, and reviews. You can as well post updates, special deals, and functions on your business Google+ page, so your customers are not out of touch or uninformed about what is going on in your company.
Moreover, Google My Business has another major advantage: you can interact with your customers through review and question/answer sections. Reviews are a platform for customers to express their appreciation of your business and they can voice their opinions through these. As a result, your business may improve its reputation due to the increase in trust which is brought on by online reviews. Questions and answers are a way for you to reach out to customers and offer them the information they need.
Taking advantage of Google My Business equips you with the data that you can use for analysis and statistics, which are essential transparency of how people see and use your profile that will help you to make the right decision on what to implement it online.
What is Google My Business?
One of the offered free digital products of Google includes the actual platform on which companies are able to achieve more visibility. They can be successful on Google Search results as well as Google Maps. A business can be connected to Google My Business through one end only, which means all business activities can be managed conveniently and efficiently by adding or changing the business information. It
comprises of contact details, the time you are available, the address, and about us section. This application is mainly for businesses with physical stores such as repair centers, equipment, clothing, food, and so on.
Google is giving local business people who wish to be the best in the field of local searches the possibility to make a company profile, a thing that can be done on Facebook and Instagram. The chance of having a good position in the search results with display impressive visuals are now higher for them. It is via your Google My Business page that you can be immediately found while entering phrases about your products, services, or name of your brand directly online.
How to use Google My Business?
In order to start using Google My Business, the company must first verify their existence, and this can be done by the company receiving a code in SMS or a phone call. Google can also send you a physical card with the code to your postal address. On the other hand, you can access the platform through the web interface or by downloading the mobile Google My Business app which has the same functionality as the web app does.
One of the necessary tasks that your company should also verify the profile information and its completeness when entering this tool. The user should supplement a company description and at the same time properly match it to the special following categories for business on Google My Business to be the platform that shows exactly what Google is looking for. The advice that you would like to give to the users is also this one:
- The information that is published on Google My Business site should correspond with the information that is on your website to ensure harmony.
- Choose specific categories when you initially create a Google My Business profile that can properly describe your company rather than those your competitors use.
- A cover image should be attractive and the recommended size is nearly 1000 x 1000 pixels to view it correctly. Another important thing is the profile picture that is mainly in the size of approximately 250 x 250 pixels.
- Persuade the customers to give their thoughts about the company through the local profile under the Write a review section.
What is the importance of Google My Business?
Once you have set up and edited your company’s profile on Google My Business, its presence will be seen in Maps and search results. In addition, it gives you a good opportunity to catch new client and also to be positioned locally. As it gives the location you give through Google Maps is automatically listed by Google for your business to be found in that locality.
By setting up a Google My Business account you get to assert that you are the owner of a business and manipulate the information that is shown on Google about your business. This is also a useful tool for consumers as they need it to get exactly what they are looking for among the services and products in a specific geographic location. The system allows Google My Business to offer a profile of local businesses which whenever that business is searched for, the information around it will also appear. Google My Business is the social platform that companies use to establish their digital reputation, be competitive enough to attract new customers, and the best part being, you can do all that for free and with ease.
Why use Google My Business?
They are many the advantages that business stands to gain when they have Google My Business profile, among them which include:
- Improves the presence on the web
- The service provided by GMB is a very useful way to get all the information about your business across to the interested audience and the business becomes more accessible as the information is everywhere. Google rewards you with a better online presence because you offer better services and act professionally in the eyes of the public.
- A customer can create an account on your server which, subsequently, gives them an opportunity to publish the description, working hours, location, images, and rating to represent their experience.
Improves SEO
Google My Business is one of the agency platforms which, by hosting on their directories, also offer SEO benefits. This is due to the fact that the company that just started or that is a client will be given to the former that is listed in the platform.
Appears on Google Maps
When companies upload their business details to Google My Business, it gets listed on Google Maps. Which makes it easier for customers to locate the business. Google gives priority to the fact that the users are nearby when showing search results.
Thus, if someone is looking for the service or product that the company offers on Google and it is situated in the area where you are, then the business is likely to be listed on the first few results.
Customer interaction
The “Google My Business” service enables direct interaction with clients. Hence, you should take your time to go through and respond to the comments and the feedback given by customers on your profile. Nowadays, people tend to rely on online reviews to make their decisions.
Tracking statistics
The tool provides insights from straightforward statistics, which you can employ to glean important customer data. Consequently, it displays the information of how customers search for your business, the number of times that they have seen your photographs, the actions that they have taken on your profile, the times when they have asked for direction to your business. This data is crucial for the analysis of consumer behavior.
To sum up, if you have not yet made use of Google My Business for your business, we] advise you to do it soon. It is a user-friendly instrument and it can be a great catalyst to the visibility and online image of your company.
